/02 speaking
Keynotes & workshops. From curious to capable.
Live demos for business audiences on AI adoption, AI agents in production and running a company on Claude Code. Most recently “De 4 Lagen van AI Adoptie” for a full room. In English or Dutch.






/talks
What I speak about.
- /01 keynote
The 4 layers of AI adoption
Most companies think they've adopted AI because people use ChatGPT. That's layer 1. This talk maps the four layers, from chat to fully autonomous, shows where the room stands, and what it takes to move one process up a layer.
- /02 keynote
AI agents in production
Why agents that look great in a demo die within months, the five patterns behind it, and the fixes that keep them running: SOPs, logs, fallbacks, human checkpoints and tight scope.
- /03 live demo
Running a company on Claude Code
A live look at how I run my own business from Claude Code: tasks, meeting briefings, email drafts and new automations built from a description. What works, what it costs and how to start.
/formats
Pick the shape that fits.
- /01
Keynote
One clear idea, live examples, and a room that participates.
- /02
Workshop
A smaller group with laptops open. Everyone leaves with something running.
- /03
Panel or fireside
An unscripted conversation about AI adoption and agents.
- /04
English or Dutch
Every talk works in both languages, on site or online.